Privacy Policy

The B-Active Group Customer Privacy Policy

It’s our promise to customers that we respect the trust you place in us and the privacy of the information you share. Part of providing superior customer service includes making sure that we’re building a relationship of trust with our customers. Our way of doing that is to let you know in a clear, prominent, and easily accessible way how we collect, use, share, and above all protect your personal information.

We will only collect personal information that is necessary for the purposes described in this policy and will only process personal information in compliance with applicable laws, including the protection of Personal Information Act (POPIA) and in ways that are for, or compatible with, the business purposes for which the personal information was collected or that are subsequently authorised by you.

What is the POPI Act All About?

The POPI Act aims to encourage the protection of personal information that is processed by both public and private bodies. To do this, the Act will introduce certain conditions that will establish the minimum requirements that businesses must comply with when processing personal information.
The Act also is aimed at providing rights to people when it comes to unsolicited electronic communications.

This Policy Outlines:

-How and why we collect your personal information;
-How your personal information is used and protected;
-When and with whom we share your personal information; and
-What choices you can make about how we collect, use, and share your personal information.

The B-Active Group takes steps to ensure that we manage your personal information properly to maintain your trust.

What Counts As ‘Personal Information’?

In terms of the Act, personal information is data that can be used to identify a person. It is defined as “information relating to an identifiable, living, natural person, and where it is applicable, an identifiable, existing juristic person.”

We may collect the following categories of personal information. Not all categories may be collected about every individual and this will depend on the purpose for which we need the personal information:

-Personal identifiers, such as name and address;
-Device and online identifiers and related information, such as telephone number and email address;
-Internet, application, and network activity, such as cookie IDs and browser visits;
-Government identifiers, such as CIPC registration numbers, national identification numbers and driver’s license numbers;
-Demographic information, such as age and date of birth;
-Financial information, such as annual financial statements, bank statements, credit and debit card numbers and claims information;
-Location information, such as geo-location information;
-Audio, visual, and other sensory information, such as audio and video recordings;-Individual preferences and characteristics, such as inferences related to shopping patterns and behaviours.

We Collect Information From You In a Variety Of Ways, It May Be:

-Provided directly by you;
-Collected from a device associated with you
-Collected through On Site Experiences;
-Collected from an external third-party source.

Information Collected From a Device Associated With You

You passively provide us information through technology. Some of this information may be linked to you personally. This information helps our websites and mobile services work correctly and supports our customer marketing and analytics efforts – our work to understand our customers’ needs and provide information about our products and services. Here are some examples:

-Device Information: We collect technical information when you visit our websites or use our mobile applications or services. This includes information such as Internet Protocol (IP) address, the type of mobile device you use, your device operating system and browser type, a unique device identifier, the address of referring websites, the path you take through our websites, and other information about your session on our websites.

-Browsing Information: We use our own and third-party technologies such as cookies, web beacons, and mobile device identifiers to collect information about the use of our websites and mobile services. We use these tools to provide an integrated and more personalised shopping experience for you. For example: cookies allow us to provide you relevant information as you use or return to our sites; web beacons allow us to know if a certain page was visited, an email was opened, or if ad banners on our websites and other sites were effective. Under certain circumstances, we permit third parties to collect information on our websites for their own business purposes using cookies, web beacons, iframes and similar technologies.

Information We Collect From External Third-Party Sources

We receive information about you from other sources to help us correct or supplement our records, improve the quality or personalisation of our services and marketing to you, and prevent or detect fraud.

Information Provided Directly by You

You actively share information with us in various ways in person and online. For example, you share information when you:

-Make an in-person or online purchase, or other transaction, with us;
-Create an account on one of our websites or mobile services;
-Participate in our programs,
-Conduct a transaction or request a service where we collect information (including when required by law);
-Request customer service or contact us;
-Post a review or comment on one of our social media pages, or post a rating, review or other user-generated content on one of our websites or mobile services
-Complete an online form

Purpose for Collection of Personal Information

The information collected and processed by The B-Active Group may be used for the following purposes:

-To fulfil your order or requests for services and provide customer service;
-To create and maintain your account;
-To conduct auditing and monitoring of transactions and engagement;
-To conduct marketing, personalisation, and third-party advertising, subject always to your right at any time to opt out of such communication. If you want to remove your contact information from all lists and newsletters, please contact us to unsubscribe.
-To protect the security and integrity of our websites, mobile services and our business, and help prevent fraud;
-To update our operational and technical functionality;
-To conduct business analysis, such as analytics, projections and identifying areas for operational improvement;
-To conduct research and development; or
-To fulfil our legal functions or obligations.

All Personal Information which you provide to The B-Active Group will be used and/or retained only for the purposes for which it is collected, whereafter it will be permanently destroyed. We will only retain personal information for longer than the purpose for which it was collected if it is required by law or where you have given consent for us to retain such information for an extended period.

We may share your personal information in limited circumstances, such as to conduct our business, for other services to offer you and administer your use of branded products, in the event all or a part of our business is merged, sold or reorganised, when legally required, as described below, or with your consent. We will not share your personal information outside of our corporate family

With Your Consent In circumstances other than those described above, we will ask for your affirmative consent before we share your personal information outside of our corporate family of companies, and we also will not sell or rent your personal information for money

Websites and Mobile Applications

By using our websites, mobile applications, or by providing your information to us in person or documentation, you expressly consent to our collection and use of the information you disclose to us in accordance with this policy, including but not limited to your consent for us to share your information as set out in this privacy policy.

If you disclose any personal information relating to other people to us, you warrant that you have the authority to do so and to permit us to use the information in accordance with this policy.

By using our websites, mobile applications, or by providing your information to us, you agree to the practices described in this policy and you agree to The B-Active Group, its directors, officers, employees, coaches, agents and/or contractors and/or other third parties to process (which will include collecting, using and disclosing) your personal information for the purposes stated in this policy. If you do not agree to this policy, please do not use our websites, mobile applications, or provide your information to us. Any use by you of our websites, mobile applications, or any provision by you of your information will be deemed to constitute your acceptance of the terms in this policy.

Our Website also links to other websites that may collect personally identifiable information about you. The B-Active Group is not responsible for the privacy practices or the content of those linked websites.


The security and confidentiality of your personal information is important to us. We have implemented technical, administrative, and physical security measures to protect your personal information from unauthorised access or disclosure and improper use. Access to your personal information is restricted to only to those employees who need the personal information to perform a specific job / task.

All employees with access to Personal Information are kept up-to-date on our security and privacy practices. After a new policy is added, these employees are notified and/or reminded about the importance we place on privacy, and what they can do to enhance protection for our customer’s personal information.

We are committed to ensuring that our security measures which protect your personal information are continuously reviewed and updated where necessary. It is important for you to protect yourself against unauthorised access to your account password. Be sure to log out of your account or to close your browser after you have completed your visit to the website. Whilst we will do all things reasonably necessary to protect your personal information, we cannot guarantee nor do we accept any liability of whatsoever nature for any unauthorised or unlawful disclosure and/or use of your personal information, either by employees and/or made by any third parties who are not subject to our control, unless such disclosure and/or use is as a result of our gross negligence.

Your rights

Upon reasonable request and in accordance with POPIA, we will grant customers reasonable access to their personal information and will permit them to correct, amend or delete personal information that is incomplete or inaccurate. Should you so request, we will provide you with the record or a description of the personal information which we have about you, including information about the identity of all third parties who have, or have had, access to the personal information:

-within a reasonable time;
-at a prescribed fee, if any;
-in a reasonable manner and format; and
-in a form that is generally understandable.

We will take reasonable steps to ensure that all personal information is kept as accurate, complete and up-to-date as reasonably possible but may not always expressly request you to verify and update your personal information, unless this process is specifically necessary. We expect that you will notify us from time to time in writing of any updates required in respect of your personal information.

The B-Active Group reserves the right to amend this policy at any time. All amendments to this policy will be posted on the website.